Rocanotherworld is a music, art & gastronomy festival, born in 2016 to celebrate the life and spirit of Ioan Dan Niculescu, also known as ‘Roca’.

A designer, a traveler, a foodie, a dog-lover, and a changer of hearts.

Roca coordinated Klaus Iohannis’s online campaign for presidency. He founded Argo, an awarded design agency in Iași, Romania. He made Thailand famous in Romania. He created Doamne Ferește, the first Romanian hot sauce brand. He saved hundreds of stray dogs. He influenced and changed the lives of friends and random people, with only a few words and a big warm hug.

Unfortunately, he passed away on 2nd of June 2016 in a car crash, only 37 years old.

I learned from the sunset that it's important to leave a beautiful color after you've shined.

Ioan Dan Niculescu at TEDx Chisinau 2015


For three days and nights in a row, enjoy a handful of rock bands, DJs, special guests and local underground talent, who will make your heart vibrate or pound in tune with thousands of other hearts.


The Vasile Pogor street, where Roca lived, will host a culinary orgasmatron from all around the world, with the support of top chefs and local restaurants.


We’re bringing art installations that will change your perception of the world through mind-blowing statements. Then, the streets of Iași will be the canvas for top grafitti artists who will leave a different city behind.

let go

In the last night of the festival we’ll light up the sky by launching 5,000 sky lanterns, as a symbol of enlightenment and love, and a process of giving up fears, regrets or other negative feelings


Dedicate fully to others and learn how it feels to give from the heart—from experiences to advice, from gifts to donations to the causes that we support this year.

Come and help us make this another world!


Iași, Romania is the city of romance, poetry and linden trees. The events will be spread out throughout the whole city—the Copou hill ski slope, the Ciric lakeside, the Vasile Pogor street, the Museum of Romanian Literature, and more.

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